Had a quick glance over the YCN briefs & I’m very surprised to see a Graze one in there. I’m a bit of a fan of Graze & actually posted a blog entry about it this time last year: http://nicolaballprocon3.tumblr.com/post/1680695425/graze-ive-got-a-massive-thing-for-brown-paper
I absolutely love the box, it’s already very clever & feels very personalised already, so I am surprised they’ve opted to include a box redesign…in fact, I’m a little saddened by the news! I’m glad however they’ve decided to get themselves out there more, as their concept of healthy snacking (which you can personalise online) is brilliant & should be used more.
Personally, I’m really liking the sound of the Feel Good drinks one, I can imagine a lovely little motion piece for that…